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June 08, 2011

Online: Assouline's Coca-Cola

By Departures Dispatch | Lifestyle


There's no denying the ice-cold Coke's place in pop culture history, and to celebrate the brand's 125th anniversary, luxury publishing house Assouline has released Coca-Cola, a tome containing 170 advertisements, photographs and artworks from the company's visual archives. It's a fascinating look at the beverage's place in the American zeitgeist, from once being promoted as a refreshing sports drink for athletic ladies in the early 20th century to supermodel Naomi Campbell using the soda cans as hair rollers decades later. Andy Warhol's Pop art, "Mean" Joe Greene, JFK, Evel Knievel and many polar bears make appearances. In addition to the clothbound trade edition, there is an exclusive limited-edition version (only 1,250 will be made and sold for $650) with a hardbound cover and color plates in a linen clamshell. To accompany the book, Assouline has also launched an app with interactive animations of vintage ads, Super Bowl spots and the memorable "I'd Like to Buy the World a Coke" commercial. $65 at Assouline boutiques worldwide and assouline.com.

Photo Courtesy ASSOULINE/Coke