From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.


David Lynch Transcendental Meditation Interview


The Deep Dive

A light conversation with David Lynch on Transcendental Meditation, the unified...

The Write Stuff


The Write Stuff

A dip into the world of luxurious fountain pens.

A Classic Martini

Wine and Spirits

A Classic Martini

A drink from New York City’s Bemelmans Bar at the Carlyle Hotel

As women who regularly color their hair know all too well, beauty is pain. The hours-long process often leaves the scalp red and burnt. And then of course there are the potent chemical fumes the dye releases. L'Oréal Professionnel has changed all that with INOA, an odorless, ammonia-free solution that actually moisturizes and thickens hair. The secret behind INOA (Innovation, No Ammonia) is its Oil Delivery System, a new technology that uses an alkaline called monoethanolamine to impart the color, eliminating the ammonia—and, as a result, the noxious smell—from the mix. "With INOA, you have to do an extra shampoo because the oil is so rich. It's like giving your hair an olive-oil treatment," says Kathleen Flynn Hui, senior colorist at Manhattan's Salon AKS, which was the first U.S. salon to introduce the product. (When INOA launched in Paris last year, it was so popular that the company didn't have enough inventory to send to the States.) Until recently, salons may not have believed an ammonia-free product could provide the desired coverage. But the response in Europe has proven otherwise, and the trend is growing stateside. "I do eighteen clients a day, all with INOA," says Hui. "You should treat your hair like you do your face. You have to protect it." From $110 at Salon AKS. At 689 Fifth Ave.; 212-888-0707; For other salons with INOA, go to

Photo Courtesy L'Oreal Professionnel


Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.

Come On In

U.S. issued American Express Platinum Card® and Centurion® Members, enter the first six digits of your card number to access your complimentary subscription.

Learn about membership.