= Exclusive content for American Express Platinum Card® members. ?



April 17, 2014

Earth First: John Hardy’s Bamboo Collection

By Ingrid Skjong | Jewelry

John Hardy’s Bamboo Collection
Courtesy of John Hardy

The word “sustainable” is batted about frequently these days, but jewelry brand John Hardy has made it a mantra. In 2007, it debuted the Wear Bamboo, Plant Bamboo initiative, through which the company began planting bamboo seedlings in Bali, where its jewelry is handmade, to help counteract its carbon emissions. (The plant is known for its intricate root system, which helps hold soil erosion at bay and preserve the natural water cycle.) Since, 900,000 bamboos have gone into the ground—covering an area greater than six times the size of New York’s Central Park—and the conscious approach continues.

Throughout April, in a nod to Earth Month, John Hardy will donate 20 percent of sales from its trademark Bamboo collection to Trees New York (treesny.org), which aims to plant a hundred evergreen trees throughout the city by 2015. Walking the walk, John Hardy executives and New York–based employees will lend a hand at the Pleasant Village Community Garden in East Harlem on April 22—Earth Day.

“Forty years ago, being environmentally conscious was an integral part of our founder’s ethos, who was a radical environmentalist,” says CEO Damien Dernoncourt. “Today, the environment is still a key part of our brand foundation, providing endless inspirations for our designers in Bali.” johnhardy.com.

Pictured here (from left): Wide Flex cuff ($1,600); narrow Flex cuff with black sapphires ($1,200); and wide ring with black sapphires ($595). All made from 100 percent reclaimed silver.