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October 01, 2013

Palihouse Settles into Santa Monica

By Ingrid Skjong | Hotels

Palihouse Settles into Santa Monica
Courtesy of Palihouse Santa Monica

When asked to describe the personality of Palihouse Santa Monica—the newest addition to the Paligroup collection of hotels and residences—Avi Brosh, founder and creative director, uses words like “discreet,” “friendly” and “laid-back.”

He could also use “lived-in.” The hotel, located in a landmarked building from the 1920s that exemplifies Moorish-influenced Mediterranean Revival architecture, has 38 rooms and a handful of one- and two-bedroom suites—a combination Brosh calls “two parts boutique hotel and one part luxury coastal residence.”

One of two Palihouses—there is another in West Hollywood (8465 Holloway Dr.; 323-327-9702)—the Santa Monica outpost is a chic, eclectic mix of striped awnings, a lobby that means business (weighty chairs, green velvet, a fireplace) and airy rooms that really do call to mind a familiar beach house, a characteristic that helps make the surrounding landscape that much enjoyable. “We hope guests will become a part of the neighborhood and take it in as a local and not as a tourist staying in a typical vanilla box hotel,” says Brosh. Rooms start at $300; 1001 Third St.; 310-394-1279; palihousesantamonica.com.