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© Courtesy Callaway Golf

Last October, Lamborghinilit up the Paris Auto Show with its Sesto Elemento concept car—a matte-graydream machine that made extensive use of advanced carbon-fiber technology toweigh in at a feathery 2,202 pounds. Now Callaway Golf has partnered with thelegendary automaker for its new RAZRHawk driver, released last week, which utilizes the same technology. Theadvantage conferred by carbon fiber is simple: It’s much lighter than titanium,allowing for greater acceleration in a sports car and greater clubhead speed ina driver.

Composite materials aren’tnew to the golf industry, but the challenge has always been how to use themwithout compromising the clubhead’s structural integrity. Back in the mid-’00s,manufacturers were only able to build a potato chip–sized piece of compositeinto the crown, so the weight savings were fairly insignificant. Most companieseventually let the trend pass—more than 90 percent of drivers on the markettoday are all titanium. The RAZR Hawk, however, is the first-ever driver tofeature carbon fiber in both the crown and the sole. (The clubface is still forged titanium.) This weight savings,Callaway says, reduces energy loss during the downswing by 43 percent over thecompany’s previous offering

The visual affinity betweenthe RAZR Hawk and the Sesto Elemento is obvious. Is this savvy marketing byassociation? Sure. But with the Sesto Elemento estimated to sell for a cool$3.5 million and unlikely to enter even limited production, Callaway’s promiseof adding a few extra yards on your drive is probably the more attainablefantasy.

RAZR Hawkis part of a full equipment line that includes fairway woods, a hybrid designedwith input from Phil Mickelson, and three sets of irons. $400;


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