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Photo courtesy of Josh Holland

Josh Holland, a 28-year-old celebrity trainer (Madonna is one of his clients) and fitness expert, is a talented man. This month, he takes that talent to the 2012 Olympics in London as the only American Technogym trainer to travel to the Games. Technogym is the exclusive exercise-equipment supplier to the main gym in the Olympic Village and to all Olympic workout centers. Holland—a former professional basketball player, second-degree black belt in karate, dancer and actor—specializes in functional training, which focuses on improving flexibility and efficiency, allowing the body to better perform everyday activities. We caught up with him to learn more about his philosophy and his Olympic appointment.

Q: How does it feel to be the only American Technogym trainer at the Olympics?

A: It’s such an honor! This is huge for me in representing my country. I feel honored that they have the trust in believing in me to be able to do this job.

Q: Which athletes will you be working with?

A: Right now I don’t know any specific people that I will be working with. I would be happy with any of them. Some of the ones I hope to work with are, obviously, the Americans, especially the basketball players.

Q: How do you plan to train them?

A: I plan to use whatever we need to get the job done. I will be working with the full range of Technogym equipment: stretching equipment, free weights, treadmills, recumbent bikes, spin bikes—everything!

Q: These are the first Wellness Olympics in history, and as Nerio Alessandri, president of Technogym, said, it’s a “unique chance to promote wellness as a social opportunity and to get increasing numbers of people interested in regular exercise.” How will that happen?

A: Social media has a very important role in this. And Technogym is able to reach out to people, other than just the Olympians, and provide them the same equipment that [the athletes] will be using but can also be used at home. I think that’s good outreach. They are also promoting wellness in a sort of “green living.” I know the way they built the entire Olympic arena was done very green.

Q: Technogym’s Kinesis system focuses on functional training and helps protect the joints. Can you get the opposite results with traditional training methods?

A: As far as traditional training versus functional training versus any other method of training, it’s not necessarily my job to condemn one style. I like to approach it from a standpoint of moving better, regardless of what you do. Many Kinesis movements are traditional movements but within a system that allows for better joint health.

Q: Do you have a personal fitness philosophy?

A: My main philosophy is simply move better. I think it’s a very powerful statement because it raises the question, “Well, how?” That’s what I’m here for!

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