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October 17, 2012

Paul Stuart Goes Mad for Plaid

By Erin Schumaker | Fashion

Paul Stuart, the 74-year-old luxury menswear brand with a penchant for British flair, is betting that plaid will be in style yet again this year. The brand kicked off its annual Mad for Plaid campaign by inviting six fashion editors, stylists and bloggers—including Departures senior style editor Tasha Green—to design window ensembles for its New York flagship. Each stylist outfitted three mannequins to be displayed with specially upholstered (in plaid, of course) midcentury furniture, on view October 19 through November 12. During an in-store reception on October 18, the custom-upholstered furniture pieces will be up for auction, with proceeds donated to a charity of each stylist’s choosing.

It is an exciting time for menswear, according to Green. “People are really opening up to the idea of mixing prints, whether that be a plaid or a polka dot or a stripe,” she says. “This sense of play is more alive now than ever before. I don’t believe that there are rules, per say, and if there are, the people that defy those rules in a thoughtful way are really pushing fashion forward.” Ensembles are on display October 19 through November 12; 10 E. 45th St.; 212-682-0320; paulstuart.com.