Online: Balenciaga’s New Website Finally Offers Click-and-Shop RTW
Balenciaga creative director Nicolas Ghesquière's creations are so forward-thinking, it was always a surprise that his fashion house's website was stuck in the Dark Ages. That changed this week with the unveiling of Balenciaga's new online portal, which now sells the brand's ready-to-wear collections (as long as you live in the U.S., the UK or France), along with men's and women's accessories and fragrances, which were previously the only Balenciaga items available online. In addition to showcasing recent runway shows, the new site has more than 3,000 images and 200 videos devoted to the Balenciaga archives and the work of its founder, Cristóbal Balenciaga. balenciaga.com.
Photo Courtesy of Balenciaga