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June 15, 2011

London: Orlebar Brown's First Stand-alone Shop

By Sarah Smith | Fashion


As Departures readers already know from our recent swimwear roundup, we have a thing for Orlebar Brown. So we're particularly thrilled that the luxury resort wear brand, known mostly for its tailored men's swimwear, is opening its first stand-alone boutique in London's Notting Hill. At 300 square feet, the shop has a "1960s poolside utopia" vibe inspired by Slim Aarons's photos of the Riviera and Palm Beach, and will carry all the signature styles, including the Bulldog, Dane and Setter swimsuits and the Editions series, a themed capsule collection of trunks often designed in collaboration with a well-known artist. Some of the shorts now come in a ladies' version, too. The new OB Resort collection, with supersoft tees, safari-like shirt jackets and toweling shorts, will also be on the shelves. At 178 Westbourne Gove (entrance on Ledbury Rd.); orlebarbrown.com.

Photo Orlebar Brown