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This story was published before Summer 2021, when we launched our new digital experience.

Ferragamo’s New Fiamma Handbag Line

Courtesy of Ferragamo

Family has always been central to Ferragamo. And for the launch of its new Fiamma handbag collection on May 7, which honors Fiamma Ferragamo—the late daughter of paterfamilias Salvatore, who was the brand’s shoe and leather accessories designer for nearly 40 years and founder of the iconic Vara—the label keeps with tradition.

A corresponding digital film series stars different generations of women from iconic families. The likes of Anika and Sydney Poitier, of Los Angeles; Princess Patricia and Princess Mathilde Melusine Ruspoli, of Rome; and Stella, Lola and Jacqueline Schnabel, of New York, are featured, showcasing the Fiamma styles they adore. São Paulo native Helena Bordon carries the large python version ($6,900, pictured above) in the production.

Offered in a variety of materials (python, crocodile, calfskin, pony hair) and hardware, with silk print linings from the 1970s, the bag has a chic, freewheeling feel; combinations like fringe-embroidered napa leather, tweed punctuated with dégradé Swarovski crystals and lizard-skin handles, and calfskin with stingray details keep things fresh and fun. A true take on modern luxury, it proves that, just like the women featured, anyone can find a look they will love.


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