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May 10, 2013

The Ferragamo Vara Turns 35

By Ingrid Skjong | Fashion

Ferragamo L'Icona shoes
Photo courtesy of Ferragamo, L’Icona

When Ferragamo debuted its Vara shoe in 1978, the chic, mid-heel style with a grosgrain bow at the toe became an instant classic. Thirty-five years later, the label is celebrating Vara’s success with L’Icona, a digital portrait series of 20 stylish women photographed in their element and wearing the shoe. Curated and shot by photographer Claiborne Swanson Frank, the portfolio features the likes of Lauren Santo Domingo, Elettra Wiedemann, Olivia Palermo and Camilla Belle.

Furthering the anniversary fun, for the first time both Vara ($550) and Varina ($550), its ballet-flat sibling, are customizable, allowing wearers to play with color combinations and hardware. It is the perfect way to get reacquainted with the iconic footwear—and to get just the right amount of lift for the season. Icona.Ferragamo.com.