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Cremieux Brings a Slice of St.-Tropez to SoHo

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Courtesy of Cremieux

A slice of St.-Tropez’s famed Passage du Port—that celebrated corner of luxury shopping located steps from the sea—made its way to New York last week with the opening of Cremieux’s new flagship store in SoHo. Started in 1976 by designer Daniel Cremieux, the preppy French menswear label is best known for bringing bright colors, patchwork shirts and club-stripe ties into Europe’s closets when darker tones were in vogue. (Take, for example, the extra-fine wool polka-dot suit [$1,242] and silk striped tie [$160] pictured above.)

One generation later, Stéphane Cremieux, the heir to the family brand, gives the signature Ivy-League-meets-French Riviera sensibility its first true American home just a stone’s throw from the company’s recently relocated design headquarters.

“Our clothing has been sold throughout department stores in America since the year 2000,” explains Stéphane. “However, we wanted to create a store that represents exactly what we have in our mind. We already have returning customers, which is the most important thing, as it means they understood the message.” 65 Mercer St.; 212-343-3838;


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