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This story was published before Summer 2021, when we launched our new digital experience.


Brooks Brothers, which has long defined preppy chic for grown-ups, got in on the kids' game last fall when it debuted its Fleece line for boys and girls. On the heels of that success, the spring collection—a nautical theme, replete with anchors and sailor stripes—is rolling out just in time for the March 1 opening of the 3,000-square-foot Madison Avenue Fleece offshoot. The work of cult kidswear designer Nikki Kule (her namesake children's label, KULE, shuttered last year), the pieces are not simply miniature versions of those available to adults. For girls, there are cotton poplin tennis dresses, ruched floral blouses and argyle sweaters in pastel pink and peach, while the boys' department has striped rugbies, swim trunks embroidered with goggles and, for more formal occasions, seersucker pants, houndstooth dress shirts and the iconic blue blazer.

Photo Courtesy Brooks Brothers


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