From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

Behind the Scenes of LVMH

MOST READ STYLE
Turn It Up

Design

Turn It Up

The Bang & Olufsen Beogram turntable.

Peter Marino, the Architect King of Fifth Avenue

Design

Peter Marino, the Architect King of Fifth Avenue

Saving humanity’s live retail experience from the cold metaverse — one dazzling...

Home Grown

Decor

Home Grown

A countertop composter that transforms everyday scraps into usable soil.


Courtesy of LVMH

To get the full story of a luxury item—be it a fragrance a handbag a watch or Champagne—one must begin at the beginning of its creation. The initial innovation, and the often-painstaking work that follows, is a part of the process most never get to see. LVMH’s Les Journées Particulières, however, changes that, opening workshop and atelier doors throughout Europe for two days (June 15–16) and allowing aficionados to see first hand the effort and craftsmanship that goes into each piece.

“Our hope is that visitors will be surprised by the deep cultural, historical and emotional experience that this unique event provides through behind-the-scenes access to these emblematic European locations,” says an LVMH spokesperson.

The first open-door invitation in 2011 drew more than 100,000 people to 25 sites. This year, upwards of 40 workshops in France, Italy, Spain, Switzerland, the United Kingdom and Poland will be open for tours. Visitors will gain access to (among others) the Louis Vuitton special-orders workshop in Asnières, France; Christian Dior’s haute-couture studios in Paris; Acqua di Parma in Milan; the Guerlain fabrication site in Orphin, France; the Glenmorangie distillery in Scotland; and TAG Heuer and Hublot in Switzerland.

While the main purpose of the celebration is to show off LVMH’s highly trained craftspeople—shoemakers, couturières, watchmakers, cellar masters, jewelers, chefs—it also highlights the magnificent artisanal heritages that many European countries keep alive. “The event seeks to let consumers share the passion of the group’s artisans,” says the spokesperson, “who are all inspired by the same quest for excellence.” lesjourneesparticulieres.com.

Newsletter

Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.