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The Macallan Masters of Photography Elliott Erwitt Edition
If there’s one thing that excellent photography and choice Scotch have in common, it’s the knowledge that timing is everything. For the fourth edition of its Masters of Photography collection, The Macallan offers its most ambitious campaign yet, releasing 58 brand-new single-cask whiskies in collaboration with photographer Elliott Erwitt, who recognizes that it’s more than just timing that the two crafts share. “It’s the ability to create something extraordinary out of the ordinary,” he says.
The brand commissioned the photographer to record the spirit of Scotland in 158 images shot from around the country. Fifty-eight of his favorite photographs were then paired with a limited-edition Scotch, handpicked by the brand’s whisky maker Bob Dalgarno.
“I always say that whisky enables you to take a journey,” Dalgarno says. “Upon the initial nosing I was able to picture myself in the frame [of Erwitt’s images]. This allowed me to use the whisky to help describe the surroundings.”
For instance, a photograph of a nude woman running on a beach was paired with a whisky displaying “no inhibitions,” characterized by hints of salt and a “cheeky sweet vanilla core.” Each of the single malts comes in a handmade glass flask tucked within the pages of Erwitt’s photo-archival book ($1,500). The corresponding 11-inch-by-14-inch print signed by the photographer completes the package. Only 35 of each of the exclusive pairings were made. themacallan.com.