The Macallan Whisky Masters of Photography Series
Annie Leibovitz for The Macallan Masters of Photography
Combining singular whisky with standout photography, The Macallan Masters of Photography series marks its third installment with a quartet of images by Annie Leibovitz accompanying four single-cask Scotches. Featuring actor Kevin McKidd, who hails from Elgin, Scotland, and currently stars on Grey’s Anatomy, the images were shot in and around New York with nods to the Scottish heritage.
The campaign pairs 1,000 bottles of limited-edition whiskies ($2,750 each) with an 11-by-14-inch print signed by Leibovitz that echoes the mood of its corresponding Scotch. (The photographs also appear on the labels.) A spicy 1989 Sherry Butt has aromas of chocolate, oranges and dates and teams up with a smoldering shot of McKidd in the private upstate gallery of artist Frederic Edwin Church, whose Niagara Falls, from the American Side hangs in the Scottish National Gallery in Edinburgh. The 1991 Sherry Oak Puncheon highlights ginger and cinnamon on the palate, and apples, oak and dried fruits on the nose, and is paired with a photo of McKidd shot in the convivial Red Dot Bar in Hudson, New York. The 1995 Sherry Oak Hoghead, characterized by toasted apple, ginger and oak, accompanies a shot reminiscent of novelist Sir Walter Scott’s library at his home in Abbotsford, Scotland. And an image of the actor above Tudor City accompanies the 1996 American Oak Butt, which tastes of oak, cinnamon, toffee and citrus.
Lending further authenticity to the story, McKidd once worked for the distillery as a young man—a connection that forges an even deeper bond between the bottles and the vision. “Working with one of the world’s most influential photographers has exceeded all expectations,” says Ken Grier, director of malts at spirits company The Edrington Group. “Annie Leibovitz has captured The Macallan moment in her own unique way.” themastersofphotography.com; themacallan.com.