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This story was published before Summer 2021, when we launched our new digital experience.

A Mobile Makeup Tour

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© Courtesy of MAKE UP FOR EVER

Cosmetics brand Make Up For Ever is giving a whole new meaning to the idea of beauty consultations with the launch of its mobile Make Up School. The tour kicked off in Los Angeles last week, is in San Francisco this weekend (February 9 and 10) and will make stops in six more cities—including Miami (March 2 and 3) and New York (March 9 and 10)—before culminating in Toronto on April 13 and 14.

Women in each port are invited to bring in their makeup bags for a 30-minute appointment with a professional makeup artist, who will teach them how to properly use the products that they already own, regardless of brand. “If you’re unsure about how to use something, most likely it will just become one among a collection of products in a cosmetic graveyard,” says managing educator Jessie Powers. “We want to show women how to use what they have.” Now that is an education we can get behind. For appointments, visit


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