© James T. Murray.
Back in 2007, Tom Ford led the way for men’s scents in the ultra-prestige-fragrance market with the introduction of Tom Ford for Men. Those who never wore cologne or were mostly familiar with the likes of Brut and Old Spice suddenly paid attention, and the idea of spending a little extra for some masculine essence gained traction. Fast-forward to 2012 and the house of Ermenegildo Zegna, which has just launched an exclusive collection of five scents called Essenze by Ermenegildo Zegna, inspired by its couture line. Just as the house owns mills for its suits, it has planted and harvested a field of bergamot in Calabria, Italy, to create these very individual eaux de cologne. $195 each; zegna.com.
Indonesian Oud: Crafted from rare oud wood, this scent is long-lasting. It was designed with an eye toward men in the Middle East, especially those who must wash when they pray five times a day.
Florentine Iris: A mix of three iris varieties paired with bergamot, jasmine, violet and musk, this fragrance attracts the modern Frenchman.
Javanese Patchouli: This is not the patchouli of incense and the hippie movement, but rather a scent that will appeal to men worldwide for its unique blend with Italian bergamot, pink pepper, tonka bean and cedarwood.
Sicilian Mandarin: Mandarin oil formulated with bergamot, spearmint, petitgrain and moss creates a scent as complex and alluring as the Latin man who may wear it.
Italian Bergamot: The lead scent in the collection, it represents the epitome of a refined Italian nobleman. The peel of the fruit is cold-pressed, like olives, to release citrus oils. Neroli, rosemary and vetiver finish it off.