From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

Art Fair NADA Celebrates Ten Years

The Perfect Cup

Food and Drink

The Perfect Cup

Terra Kaffe’s espresso machine elevates your morning ritual with the press of a...

Sohm looks at the color and how fine the mousse is — the fine streams of bubbles — a sign of great quality.

Wine and Spirits

How to Drink Grower Champagne

Legendary sommelier Aldo Sohm on rarer bubbles.

The Perfect Pour

Wine and Spirits

The Perfect Pour

A deep dive into the world of Macallan Scotch whisky.

Courtesy Fitch/Trecartin - New Galerie

In Jules Verne’s novel Twenty Thousand Leagues Under the Sea, the mysterious submarine Nautilus moves unseen, combating the British Empire under the leadership of one Captain Nemo. “Nemo” means “no one” in Latin, an enigmatic self-erasure that marks a fictional character more interested in deeds than global brand recognition. The art fair NADA has taken a similar approach, negating its own brand in favor of, presumably, the young, little-known galleries and artists it highlights. It continues to combat the global establishment December 6 to December 9 at Deauville Beach Resort in Miami Beach.

Its non-name—which stands for New Art Dealers Alliance—also seems to dismiss the nonserious yada—yada that some might say characterizes Art Basel Miami Beach (held December 6 to December 9 this year). Though there is nothing wrong with a fair that might be described as the social event of the season, according to Heather Hubbs, longtime director of NADA, “people want alternatives.”

Now in its tenth year in Miami Beach, NADA is hardly the slingshot-wielding idealist it used to be, though it remains the only major American art fair operated by a nonprofit. “Our fair is a serious and viable alternative to the main fair, and is no longer viewed as a satellite,” says Hubbs. Referring to NADA’s recent expansion to New York and Cologne, Germany, she adds, “Our success comes from what we do and how we do it, not because we have more shows now.” (Similar to Captain Nemo, NADA’s non-name has become a household one.)

With 22 galleries new to the fair this year, a shockingly high percentage, there is plenty to see. Temnikova & Kasela, an up-and-coming gallery from Tallinn, Estonia, is showing in the U.S. for the first time, along with Bischoff Projects of Frankfurt, Germany, and Kendall Koppe of Glasgow, Scotland. NADA can still claim to expose the underexposed—only now it brings it to a bigger audience. 6701 Collins Ave.; 212-594-0883;


Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.

Come On In

U.S. issued American Express Platinum Card® and Centurion® Members, enter the first six digits of your card number to access your complimentary subscription.

Learn about membership.