'Immersive Van Gogh' Premieres June 10 in New York City

Courtesy American Express

The pop-up art exhibition will be on Pier 36.

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Immersive Van Gogh — a global art exhibition which transforms the most iconic Van Gogh work into a three-dimensional, interactive experience — is officially coming to NYC. It will open on June 10 on Pier 36 in a phenomenal 70,000-square-foot, indoor-outdoor venue. The Lower East Side exhibition on Pier 36 will offer views of the East River and the Manhattan and Williamsburg bridges, which will only further elevate the Immersive Van Gogh experience. David Korins, known for designing Hamilton among other Broadway hits, is set to creative direct Immersive Van Gogh in NYC. He plans to include a three-dimensional Starry Night composed of 7,500 paint-dipped brushes, a larger-than-life Van Gogh portrait, and New York-specific accents.

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"I am thrilled to collaborate with the creative minds behind the Immersive Van Gogh exhibit to create a truly unique experience for the city of New York to enjoy and be inspired by," said Korins in a statement shared with Departures. "I have always been deeply moved when looking at Van Gogh’s paintings, which are universally beloved for their color and unique use of texture, or his transcendent ink drawings, and I'm humbled by the opportunity to develop an experience that will enhance the viewers' time spent with his powerful art.”

Korins design of the Immersive Van Gogh exhibit will take full advantage of the waterfront venue, and put patrons right in the middle of the emotive works of Van Gogh with animated projections, out-of-the-box Van Gogh-inspired installations, and the artistry of New York on full display.

Tickets are a hot commodity — the first block of tickets released on April 24 sold out almost immediately. But they are still on sale at vangoghnyc.com or by phone at 844-307-4644. Basic tickets are $49.99, though kids tickets are as low as $29.99 for kids and fans can opt for $99.99 VIP Flex tickets, which come with priority access, flexible admission, and a number of souvenirs (including a Van Gogh cushion). American Express is an official Immersive Van Gogh in New York sponsor, so Card Members have exclusive access to PRIME tickets at vangoghnyc.com.

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“American Express is thrilled to be partnering with Immersive Van Gogh to provide Card Members with exclusive access to this beautiful experience coming to Pier 36 in New York City,” said Anike Wariebi, Vice President of Entertainment and Membership at American Express. “Supporting the arts is more important than ever and we are excited for New Yorkers to explore Vincent van Gogh’s art in a new and exciting way."