Books
Out: The great American novel (e.g., Philip Roth)
In: The perfect short story (e.g., George Saunders, Karen Russell)
Shopping
Out: Concept stores
In: Hong Kong’s dirt market
Adventure Tourism
Out: Space travel
In: Glacier chasing
Eating
Out: Trompe l’oeil food (e.g., Atera in New York City’s TriBeCa)
In: Middle Eastern fusion (e.g., Yotam Ottolenghi’s culinary philosophy)
Broadway
Out: Shows based around movie stars (e.g., Scarlett Johansson, Tom Hanks)
In: Shows based on movies (e.g., Big Fish, Bullets Over Broadway)
Summer Movies
Out: Archery (e.g., The Hunger Games, The Avengers)
In: Flying (e.g., Man of Steel, Iron Man 3)
Exhibitions
Out: The blockbuster retrospective
In: Collaborative group shows (e.g., MoMA’s “Artist’s Choice” series)
Television
Out: An overcrowded DVR
In: Rediscovering guilty pleasures on Netflix (e.g., Frasier)