In Gabriel García Márquez's 1985 novel Love in the Time of Cholera, Florentino Ariza spends the bulk of his life—51 years, 9 months, and 4 days—waiting to claim his beloved, Fermina Daza. Producer Scott Steindorff took his inspiration from Ariza when attempting to get the rights to make a film version of the novel. For a whole year García Márquez flat-out refused his request. In fact, the Nobel Prize–winning author had been turning down a constant onslaught of such requests for decades, and only a few of his pieces, including a novella called No One Writes to the Colonel, have actually made it to the big screen. But Steindorff patiently persisted. "I told them that I was Florentino and I wasn't going to give up until I got the rights." After three years of negotiations, the film was scheduled to begin shooting on September 4 in Cartagena, Colombia.