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London's Top Tastemakers

Behind the new boom-boom energy of London, these quiet revolutionaires are making names for themselves.

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Despite it all, these days London is in super high gear with a tieless sort of swagger. The air of the city’s packed theaters, bustling one-off boutiques and table-jumping brasseries is energized with a sense of quintessential British stealth, an almost defensive confidence about being relaxed. Restaurants such as Pollen Street Social, Gilbet Scott and St. John’s Hotel are redefining British dining with casual food and unfussy ambiance. The Bush, Royal Court and the politically engaged Tricycle remain the hot theater venues, with writing that’s fresh and talent that’s homegrown. Meanwhile, shopping stalwarts like Selfridges are pumping up their edge. Add to this the influx of new luxury hotels that have opened and you’ve got another London—with these seven eclectic tastemakers helping set the tone.


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