How Aspen Became a Cultural Engine Thanks to Master of Bauhaus Architecture and Design

Dirk Braun/Courtesy Aspen Chamber Resort Association

The design world can't celebrate Herbert Bayer enough.

The fact that there is more to Aspen than celebrities and designer skiwear is common knowledge; indeed, with its world-class art museum and influential art fair, this Colorado town has emerged as a serious cultural powerhouse. But one highlight of Aspen’s aesthetic story has been left unexplored––until now. 

For 30 years, it was home to a Bauhaus master named Herbert Bayer, who transformed what was once an abandoned mining town into a bastion of modernist art and architecture. Today, as the Bauhaus movement celebrates its 100th anniversary, visitors to Aspen are being invited to explore Bayer’s little-known legacy

Bayer was brought to the Rockies in 1946 by Chicago industrialist Walter Paepcke and his wife, Elizabeth. The couple were early supporters of the Bauhaus movement in the U.S., welcoming European pioneers like László Moholy-Nagy, who was fleeing the rise of Nazism, to Chicago. When Paepcke heard that Bayer, then a colleague of Moholy-Nagy’s, was thinking of returning to the Alps, the businessman pitched him the U.S. version instead. 

Elizabeth Paepcke had stumbled upon Aspen on a skiing expedition in 1938, a time when the town’s silver mines lay empty and its storefronts abandoned. Seeing potential in the town’s bucolic mountain setting, she and her husband hatched a plan to turn it into a retreat for the world’s sharpest minds. They recruited Herbert Bayer to be the getaway’s designer in chief. 


Left: One of Bayer's posters that promoted Aspen; Aspen Historical Society. Right: Bayer skiing in Aspen in 1947. Bayer Collection, Aspen Historical Society

Austria-born Bayer loved Aspen’s mountainous landscapes, and his arrival in the town kicked off a flurry of creativity that lasted nearly three decades. Some buildings––such as the red brick edifice at 120 East Main Street—were designed by Bayer himself, often in collaboration with his brother-in-law, Fritz Benedict. Others, created by different architects, clearly show his influence. 

The most obvious evidence of Aspen’s Bauhaus roots is the 40-acre campus of the Aspen Institute, designed by Bayer to house the Paepckes’ creative symposia. Visitors can admire the cluster of low-roofed seminar rooms and futuristic conference halls, as well as artworks like Bayer’s sgraffito mural, on the David H. Koch seminar building. 

At the other end of the complex, a group of buildings designed as guest accommodations has been repurposed as the Aspen Meadows Resort. Here, in accordance with Bauhaus principles, guest rooms have floor-to-ceiling windows to emphasize views of meadows, aspen trees, and 12,785-foot Ajax Peak. 

If you’re passing through Aspen this summer, check out the calendar of events, which include a Bauhaus-inspired costume gala, exhibits, lectures, and workshops––many of them family-friendly.