From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

This Resort Town in Turkey Painted 400 Homes into a Magical Cascading Rainbow

MOST READ
Sweet Dreams Are Made of These

Self-Care

Sweet Dreams Are Made of These

A trio of new sleep-friendly devices to help you get more than 40 winks.

Peeling Back the Layers

Beauty

Peeling Back the Layers

Facialist Joanna Vargas goes deep on the best ways to exfoliate.

The Perfect Cup

Food and Drink

The Perfect Cup

Terra Kaffe’s espresso machine elevates your morning ritual with the press of a...

This story originally appeared on Travelandleisure.com.

Somewhere over the rainbow...there’s a town that’s perfectly drenched in color.

Kuşadası, which is already a go-to beach resort town on Turkey’s western Aegean coast, has refreshed and revitalized part of its neighborhoods with gorgeous, Instagram-worthy color.

According to Lonely Planet, 400 homes in Kuşadası’s Tepe neighborhood have been repainted in shades of pink, blue, yellow, orange, green and purple as part of a project called “Let’s Colour,” put forth by the Marshall paint brand.

The result is a cascade of eye-pleasing color that looks like it’s running down from the highest peak of Kuşadası. Almost like a unicorn spilled a bucket of rainbows on the mountain.

Kuşadası Mayor Özer Kayalı said that Tepe was particularly chosen for its key location in the town. “It’s the first place seen by tourists when they arrive at Kuşadası port. It makes for a striking panorama, which is why we believe this project will make a great contribution to our community,” he said in a statement, according to Lonely Planet.

The 400 colorful homes in Kuşadası are only one project of the 2,300 projects around the world that Marshall hopes to complete by April.

Not only do the brightly colored homes bring a colorful vibe to the neighborhood in general, they may even spark a surge in tourism to the area.

Kuşadası is certainly not the first town in the world to give itself a facelift in order to attract international tourists. The residents of Kampung Pelangi, Indonesia, also painted their homes in bright, rainbow colors in hopes of spiking tourism – to some success as well, according to The Independent.

Because nothing makes an excellent travel photo quite like a rainbow.

So, not only does it look like Kuşadası is likely to stay on track as one of the area’s most popular resort destinations, it may also see even more tourists wandering the streets looking for the perfect Instagram snap.

Newsletter

Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.

Come On In

U.S. issued American Express Platinum Card® and Centurion® Members, enter the first six digits of your card number to access your complimentary subscription.

Learn about membership.