From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

Porsche Partners With Italian Travel Brand to Create New Line of Luxury Luggage

The iconic brands joined forces to release stunning suitcases.


Sam Heughan Is in Good Spirits

Film and TV

Sam Heughan Is in Good Spirits

The Scottish actor reflects on his homeland, the pleasure of a good drink, and the...

A Year in Menswear


A Year in Menswear

The styles you couldn’t get enough of in 2023.

A Year in Kitchen Gear

Editors’ Picks

A Year in Kitchen Gear

The kitchen essentials you couldn’t get enough of in 2023.

When two heritage brands come together to create something new, you know it will be special. Well, Porsche Design and BRIC'S just announced a long-term partnership to bring a new line of bags, luggage, and small leather goods to the market.

Both companies are deeply rooted in design. BRIC'S was founded in 1952 by Mario Briccola and has made a name for itself for its high-quality travel accessories. Porsche Design was founded in 1972 by Professor Ferdinand Alexander. It is known for its high-performance products, including the classic Porsche 911. These experts came together to make a sleek luggage line that’s as functional as it is beautiful.

Related: The World’s Most Iconic Vintage Car Races

“With BRIC'S​​​​​​​, we have a partner who brings a rich heritage, a lot of passion, and many years of experience in the manufacturing sector of fine leather and travel goods into this collaboration,” said Porsche Design CEO Jan Becker, in a statement. “This expertise will further elevate and expand our well-known bags and luggage collection, helping us to take the category to the next level.”

The model range, which will debut at the end of 2020, will feature a selection of hard and soft shell luggage, bags, backpacks, and small leather goods, ranging from business to leisure-inspired products. The sketches recently released revealed a backpack with a slim profile and a rolling bag with clean lines.

Related: This All-electric Vintage Car Looks Anything But Old

“We are enthusiastic about the alliance with Porsche Design: a synergy that arises from the value of the two brands, and from the functional design philosophy of Porsche Design, which identifies itself with the genius of Ferdinand Alexander Porsche,” BRIC'S​​​​​​​ President Roberto Briccola added. “ Our production has always been characterized by constant development, where innovation and tradition, functionality, and elegance are intertwined and balanced with skilled craft, advanced technology, interpretation of new trends, attention to market demand and customers’ needs.”

The line will be available in Porsche Design Stores and BRIC'S​​​​​​​ Stores and online at and as well as in selected luggage stores worldwide the Travel Retail Market.


Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.