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Luxury hotels want to offer guests the best service. That’s why it’s common for many to have concierges, and some even have particular experts like a firewood butler or crystal concierge. But one New York City property decided to hire a spookier specialist this Halloween season.

This month The James New York - NoMad is offering a "Witch-in-Residence" program in partnership with Catland Books, Brooklyn's premier metaphysical boutique. Beginning October 2, guests and locals can schedule 15-, 30-, or 60-minute appointments on "Witching Wednesdays" with the hotel's resident witch Melissa Madara.

Madra is a folk witch, herbalist, skilled scrye and co-owner of Catland Books, who performs readings aimed at finding practical solutions to life's many questions. She’s become known for her herbal consultations, tarot readings, and spellwork questions, all of which will be available to guests.

Additionally, Madra and the hotel will host a Potion Making 101 class on October 28 where participants will get a hands-on experience in the world of potion making. You’ll get to learn the history of potions, how they were applied over the years, sample potion components, as well as learn how to make your own take-home potion for personal spell-casting. Some witches brew (aka a cocktail from The Seville) is also included during the 90-minute session that costs $45 per student.

"NoMad has transformed into a wellness hub, and with our central location we're able to engage with guests and locals seeking non traditional treatments," Eric Foley, General Manager at The James New York - NoMad, told Departures. "Providing guests with exclusive access to new forms of wellness offers an experience outside their usual self-care routines, while adding to our neighborhood's legacy."

If you’re interested in one-on-one time with Madra, appointments are available at the hotel from 2pm until 4pm every Wednesday throughout the month of October, and pricing starts at $30 for a private 15-minute session.


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