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If there is one thing that became more popular than ever this summer, it was the drive-in movie theater. With traditional movie houses closed, the retro venues popped up all over the country as a way for people to be entertained safely. But as the weather grows colder, American Express wants to help cardmembers soak up those last few warm nights. That's why the credit card company is introducing a three-night, drive-in movie experience for Card Members at Moorland Farms in Far Hills, New Jersey.
The American Express Platinum Drive-In will allow Card Members to safely experience the nostalgia of the cinema, while also celebrating the small businesses and partners that are the fabric of their local community. Upon arrival, Card Members will be given a curated concession bag to enjoy food safely and drink from unique local small businesses, such as sparkling water from Sanzo, gourmet popcorn from Popcorn for the People, cornbread madeleines from Cornbread26 and more. And it will all be housed in a retro-inspired venue with iconic films playing.
The event will take place Thursday, September 10 through Saturday, September 12 and will cost $25 per car. Tickets include access for one vehicle to your choice of film screening and complimentary concessions by a diverse selection of local small business owners for up to four guests per car. The ticket proceeds will go to the U.S. Chamber of Commerce Foundation as part of American Express' long-standing partnership to benefit small businesses.
Though AMEX has been actively engaging card members throughout the pandemic with one-of-a-kind virtual experience, this will mark the first live event since COVID-19 began. The company previously hosted a live stream featuring the Broadway cast of Jagged Little Pill and Alanis Morissette and streamed archived productions from Joe's Pub in NYC.