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Aston Martin and Waldorf Astoria Create Glamping Experience at 24 Hours of Le Mans

This might be the most luxurious way to watch car racing.


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With car racing, it’s all about getting as close to the action as possible. Well, that’s exactly what Aston Martin and Waldorf Astoria are planning to do for the world’s oldest active sports car race: the 24 Hours of Le Mans. As part of their global partnership, the iconic luxury car and hotel brand will collaborate to offer guests a one-of-a-kind weekend glamping experience at the prestigious French automobile race.

Although Aston Martin glamping accommodations have existed in past years, this is the first year that Waldorf Astoria will be involved turning the once camp-like set up into a luxurious hotel experience. What does that entail exactly?

Guests of the tents will get full butler service, super plush bedding, side tables, monogrammed robes and slippers, cable knit throw blankets, branded tumblers, charging stations, mirrors, elegant carpeting, Salvatore Ferragamo toiletries, and flowers galore. There will also be a Waldorf Astoria spa tent offering complimentary massages for attendees throughout the weekend.

Of course, the whole point of being there is to watch the race. A VIP shuttle is available to go back and forth between the campgrounds and race circuit—a 10-minute drive—where guests can watch from the trackside Aston Martin Racing Hospitality Suite. It’s there where you can watch the race in comfort with access to spa services, food, drink and VIP amenity kits including eye masks, Salvatore Ferragamo facial spray and body lotion, and earplugs.

And that’s not all. A Friday night champagne reception and dinner are included in the package as well as a helicopter tour over the Le Mans circuit. Plus, if you opt to skip the track one day, you won’t miss any of the action as they’ll have live-streaming of the race available at the campsite.

The cost of the race-inspired glamping experience? For a single package, it costs $7,600 for a three-night stay from June 14-17, or $14,500 for two sharing a tent.


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