From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

These Are the Baby Brands the British Royal Family Loves the Most

And most probably what Meghan Markle and Prince Harry’s baby will wear as well.

Best Foot Forward


Best Foot Forward

With their recent Proenza Schouler collaboration, Birkenstock steps fashionably...

Back to the Future


Back to the Future

Luxury watches embrace ’70s nostalgia and space-age glam.

All Tucked In


All Tucked In

Luxury linens from Pratesi are the stuff dreams are made of.

The Royal Family has officially grown once more as Meghan Markle and Prince Harry have welcomed their first child. The new baby joins Prince George, Princess Charlotte, and Prince Louis not only as official royalty but as one of the biggest fashion influencers in the world. How so, you may ask?

In 2016, London-based consulting firm Brand Finance evaluated that Prince Charlotte and Prince George (Prince Louis had not been born yet) will contribute between the two of them $7.7 billion to the UK economy in the course of their lives, and most of that is due to their fashion influence. Basically, whatever the royals wear sells out in minutes.

Brands like Amaia Kids, Rachel Riley, and Papouelli found global stardom after the youngest British royals were spotted wearing their shoes and apparel. While the brands’ individual styles differ, there is a common thread that unites all of them—they all favor high-quality materials and a fairly traditional and timeless aesthetic.

So to celebrate the arrival of the new royal baby, we rounded up the brands that Prince George, Princess Charlotte, and Prince Louis have so far worn the most.

Related: Inside Meghan Markle and Prince Harry's Babymoon Getaway

Blue Almonds

Kate Middleton reportedly bought a Moses basket-type of bassinet before the birth of Prince George from this small Kensington boutique. They offer a curated collection of baby clothing, toys, accessories, and furniture sourced from around the world.

On Our Wish List: Leipold Moses Basket With Hood in White Topaz

To buy: $231,

Amaia Kids

When Kate Middleton gave birth to Princess Charlotte, Prince George wore one of Amaia’s blue cardigans to meet his sister. And that’s just one instance of the British Royal Family’s devotion to the brand. Designer Amaia Arrieta spoke to Hello magazine about The Duchess’ first visit to her store: “The first time she came into the shop she was with her mother [Carole Middleton]. It was quite funny because she said, 'I've just had a baby and I'm a little lost. Would you be able to help me?' Apparently, now the entire Middleton clan is a fan of the store.

On Our Wish List: Sous Marin Cardigan in Blue

To buy: $59,


Prince George has been photographed many times wearing a pair of navy canvas shoes from this family-owned boutique in Chelsea, London. And most recently, Prince Charlotte wore the exact same pair in photos released to honor her fourth birthday. And remember that cute photo of Prince George in a robe meeting President Obama? Then the young Prince also wore a pair of Trotters slippers.

On Our Wish List: Navy Hampton Canvas Plum Shoes

To buy: $35,

My 1st Years

And since we mentioned that photo of President Obama and Prince George, who can forget the adorable monogrammed robe the Prince wore? It was by the British brand My 1st Years that specialize in high-quality personalized kids wear.

On Our Wish List: Personalized Blue Gingham Robe

To buy: $34,


Papouelli’s shoes have been spotted on both Prince George and Princess Charlotte’s feet and at last year’s wedding of Princess Eugenie and Jack Brooksbank, all of the adorable bridesmaids wore white Mary Janes by the British brand. On their website, Papouelli’s founders, friends Nicole Robinson and Maggie Snouck, write that their goal is “to create shoes that are beautiful, classically timeless but with a contemporary edge” without sacrificing functionality, of course.

On Our Wish List: Papouelli Catalina Shoe

To buy: $82,

Rachel Riley

This British designer’s clothes are Kate Middleton’s go-to options for her kids’ special events. For Princess Charlotte’s christening, both she and her brother were dressed in Riley’s clothing. The designer told The Telegraph that her “clothes are traditional and that is perhaps the appeal for the Duchess of Cambridge.” She continued: “My clothes are better suited for formal occasion wear, which is predominantly what people come to us for. They’re not going to date in photos in years to come.”

On Our Wish List: Rachel Riley Smocked Dungarees

To buy: $125,

La Coqueta

When Kensington Palace released the official family photos for Prince Charles’ 70th birthday, royal baby fans immediately noticed the cute white and blue set Prince Louis was wearing. It was by Spanish label La Coqueta and, unsurprisingly, the set sold out momentarily. The founder, Celia Munoz, has all of her clothes made by artisans and factories in Spain from high-quality fabrics.

On Our Wish List: La Coqueta Carlina Boy Ceremony Set

To buy: $94,

Peppa & Company

Both Kate Middleton and her sister Pippa Middleton are fans of this Spanish/British brand. In fact, for Pippa’s May 2017 nuptials, all of the bridesmaids and page boys wore outfits by Pepa & Co. Designer Pepa Gonzalez created her label in 2013 after “she spotted a gap in the market for high-quality children’s clothing with a traditional and smart design.” Needless to say, she and the Middleton sisters seem to be on the same page.

On Our Wish List: Peppa & Co Girls Occasion Dress Smocked in Pink

To buy: $448,

G.H. Hurt & Son

Kate Middleton wrapped both Prince George and Princess Charlotte in beautiful wool shawls by this English company after their birth. The heritage brand works out of the “Shawl factory” in Nottingham and produces fine lace scarves and shawls relying on 400 years of know-how.

On Our Wish List: G.H. Hurt & Son Elegant Soft Wool Baby Shawl

To buy: $130,


We are not surprised that Kate Middleton is a fan of this Spanish label’s cute floral printed dresses. She even dressed Princess Charlotte in one for the official portrait of the Queen’s 90th birthday. M&H’s babywear collections sport classic silhouettes in beautiful prints.

On Our Wish List: M&H Sandra Dress in Blue Pattern

To buy: $40,


Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.