A Moment With Andy Baraghani
The food writer on why embracing discomfort can make you a better cook and savvier...
When I travel to a new place, I often wish I had a friend whose taste I could trust to guide me through the scene. Part travel guide, part inspirational journal, a new three-part book series from Farfetch—the online marketplace of 300-plus, impossibly chic, often edgy boutiques dotted around the globe—fills that space, and then some. Produced in collaboration with design-minded publisher Assouline, each petite hardback will approach a different topic from a fashion-forward perspective in the brand’s signature mod-ish style.
Out today, the first release takes on dining and drinking with Farfetch Curates Food. The book’s 90-some pages include musings and recommendations from a few of the usual food-and-fashion suspects: Leandra Medine of The Man Repeller takes us through her favorite New York City lunch haunts; model Elettra Wiedemann of Impatient Foodie shares her food philosophy and a recipe for a healthy breakfast. But there are also a few surprises, too, like Yasuko Furuta of the cult Japanese label Toga taking us on a vegetarian tour of fish-centric Tokyo (pictured below); and Laura Vidal, Camille Fourmont, and Caroline Loiseleux, three women at the top of Paris’s wine scene, sharing their pairing suggestions for everything from a boozy brunch to a winter evening by the fire.
The graphic layout and bright colors keep the book moving at a lively pace, and the funky food photography is mesmerizing if not always mouthwatering. Interspersed throughout are smart spotlights on single dishes, restaurants, chefs, and cocktails that, taken together, effectively capture the global zeitgeist for deliberate eating—whether that means painstakingly gorgeous plating, watching calorie intake, indulging in the perfect splurge, seeking a dining atmosphere as well thought out as the menu, or making the most of hyper-local ingredients. Very fashionable, indeed.
After getting a taste of the series, we can't wait for the second two books to be released; look for Farfetch Curates Design this July, and their art-focused edition next fall.