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This story was published before Summer 2021, when we launched our new digital experience.

5 Legendary Shopping Experiences From High Fashion Brands

The 2021 Legend Awards.


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Last year, in honoring the best members-only clubs and VIP experiences, we found the most exclusive private styling services from top fashion brands, like Net-a-Porter and Farfetch. This year, even when brands were unable to offer in-person styling, they went above and beyond to curate innovative shopping experiences for their top-tier clientele. To that end, we’re honoring the haute couture brands that offer legendary styling services, as well as access to top designers and the latest runway trends. Here, the 2021 Legend Award shopping honorees.

Net-a-Porter EIP

Net-a-Porter’s EIP (Extremely Important Person) is their top-level shopping experience reserved for their most loyal shoppers. Available by invitation only, this program comes with plenty of benefits including a dedicated personal shopper, early access to new products and seasonal sales, invitations to exclusive industry events, styling services, and complimentary premium delivery.

Moda Operandi Private Client Advisor

Moda Operandi’s Private Client Advisor for VIPs gives shoppers special attention by allowing members to text or email the retailer’s community of fashion experts. They can help with product purchases and returns and can assist with sourcing rare and unique pieces like fine jewelry. To best service their VIPs, Moda Operandi’s team of experts are always ready to respond so members of this club can expect to hear back from them within minutes of messaging an inquiry.

RELATED: How to Stay Stylish and Comfortable This Summer, According to Net-a-Porter’s Global Buying Director

Farfetch Private Client

Farfetch’s Private Client is an invite-only club that offers a hyper-personalized shopping experience and specializes in sourcing rare high-fashion staples. As part of this club, members get access to stylists in 28 cities across the globe that are available both in-person and virtually to assist with every fashion need. From styling to finding unique products from their luxury supply partners, their stylists are always ready to help. Plus, membership comes with early access to exclusive merchandise so members don’t miss out on the most anticipated product drops.


The Curator is MATCHESFASHION’s personalized loyalty program and is made up of various levels of exclusive offers and experiences. The top level—level four–comes with an assigned contact to help with all shopping inquiries, private sale access, a seasonal gift, and additional rewards. Every year, the platform chooses bespoke rewards for members so the program and offerings always feel fresh. The Curator is available to anyone upon sign up and allows shoppers to earn points and move through the levels with every purchase.

RELATED: The Most Exclusive Shopping Sites on the Internet

Saks Limitless

Saks Fifth Avenue’s invitation-only rewards program, Saks Limitless, provides members with one-of-a-kind experiences like seats to top fashion week shows, one-on-one meetings with designers, the ability to pre-order straight from the runway, and in-home styling sessions. To qualify for an invitation, Saks Fifth Avenue loyalists must be engaged either in store or online with a significant spend threshold in the five to six figure range.


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