From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

A Look Back at London's Greatest 1970s Street Style

Twiggy, Jane Birkin, Robert Redford and more show us how it was done.

Photography by Ellie Cooper


Behind the Mask


Behind the Mask

The Omnilux Contour FACE delivers both rest and results.

The House of Radical Abundance


The House of Radical Abundance

Flamingo Estate is the glamorous 7-acre home and apothecary with golden-era...

Happy Clothes for Practical People


Happy Clothes for Practical People

Mara Hoffman has become a reliable and sustainable go-to for fun, functional...

At the stroke of the 1970s, movements of individuality swept over London. With the British Empire on its last round of a downward spiral, England’s capital city transformed into the cosmopolitan metropolis it is today, but not without a hearty push from the revitalized and unprecedentedly independent world of street style.

Born of 1970s London were some of fashion’s greatest icons. Jean Shrimpton and Jane Birkin pioneered the effortless, ambiguously Western European sense of style, which informs a huge majority of today’s major trends. Woven handbags, uncomplicated fringe, and an embrace of imperfection overtook the style of the time, offering an excess of inspiration to some of Europe’s prominent fashion maisons at the time. Of course, Hermès’ Birkin bag was named for none other than Jane herself.

King’s Road in London saw generations of style transitions as the sight of many designers first or flagship stores. One of which began an entire subculture of style: mod. Mary Quant’s print-heavy, psychedelic designs dressed some of the major “It” girls and pop culture icons of the time, from Twiggy to John Lennon. In the 1970s, Quant’s pieces became mainstays in the wardrobes of fashion-forward Londoners and remained at the forefront of those setting the tone for the decade’s trends.

Related: Sophisticated Looks to Pack for Summer in London

Due to the nature of the decade and its emphasis on self-expression, a variety of familiar looks can be seen as quintessentially ‘70s. In London, punk, hippie, bohemian, and disco all reigned. Some icons of the time, namely David Bowie, found individuality in a combination of aspects of each. To have reverence for the style of 1970s London is to revere the cultures and ways of life that made it what it was at the time––what made each style, in particular, its own movement of expression.

Here, we embrace this reverence and take a look at some of the looks and fashion moments that embody the freedom and liberation of London in the 1970s.

The High-waisted Pantsuit

The Hot Short

The All-American Denim Jean

The Mini Dress

Stripes and Polka Dots

The Newsboy Cap

The Basket Bag

The Dungaree

The Matching Fur Set


Let’s Keep in Touch

Subscribe to our newsletter

You’re no longer on our newsletter list, but you can resubscribe anytime.