Luxury e-tailer NET-A-PORTER is known for its sophisticated curation of women’s clothing and accessories. The destination’s most lucrative sale to date, however, wasn’t a Gucci crystal-embellished gown or Alaïa alligator bucket bag, but a $160,000 limited-edition Panthère de Cartier watch (a debut partnership with the jeweler). Now, the site has expanded its fine jewelry and watch offerings with the launch of a dedicated hub.
The site’s Global Buying Director, Elizabeth von der Goltz, explains how fine jewelry “is no longer seen as something to wear for a special occasion; rather to be worn every day and styled with anything, from denim through to evening wear.” When partnering, von der Goltz strives for a range of brands--from established to lesser-known names—and an assortment of both classic and contemporary pieces. “Our goal is to partner with both kinds of brands in order to make them more accessible and discoverable to our customers who are looking for both newness and heritage classics.”
And as the first e-commerce platform to collaborate with brands such as Cartier, Piaget, and Tiffany & Co., NET-A-PORTER is certainly making fine pieces more accessible. The company also offers pre-purchase trial services; hand delivery; same-day drop-off in London, New York, and Milan; and customer support at any hour. net-a-porter.com
