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You may have seen Gwyneth Paltrow’s Goop in the press for some of its controversial health recommendations and claims. But the lifestyle-and-wellness e-commerce company, which was recently valued at a reported $250 million, is clearly doing some things right—one of which is its in-house activewear label, G. Sport, which first launched in January.
Now, as activewear becomes daily-wear, the brand has launched a luxe new collection that says studio-to-street more than ever before.
The 16-piece line—which lacks overt branding, labels, or logos—is meant to spotlight the woman, rather than what she’s wearing. Inspired by the fluid and graceful movements of ballet, the line incorporates technical, high-performance materials sourced from some of the finest Italian mills, then produced in the United States. Acting as a second skin, the material features flat-lock seams, four-way stretch, and sweat-wicking properties for ultimate comfort—whether at barre or out to brunch. And even more, the clothing, which comes in a palette of muted blushes (desert rose, bare, quartz and glow) and greys (grey mélange and black), is meant to be mixed-and-matched.
From a $70 crop top (which meets somewhere between a sports bra and a tank top) to $125 wide-leg sweatpants (which are both exercise- and travel-friendly), the entire range is available now on goop.com.