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Net-a-Porter, luxury e-commerce destination for luxury fashion and goods, will be launching EIP PRIVÉ, an online shopping platform for Net-a-Porter's most loyal and valuable clients. EIP (Extremely Important Person) PRIVÉ offers an immersive, private, and personalized shopping experience of fine jewelry and watches.
Six traditionally offline and highly renowned fine jewelry and watch Maisons–– from the Parisian Boehmer et Bassenge to the Swiss Piaget––will be available to shop on this platform.
This unprecedentedly VIP digital platform will feature designer pieces only available for a chosen few to view and purchase. The pieces by the aforementioned designer labels as well as Boghossian, Bayco, Nadia Morgenthaler, and Giampiero Bodino are one-of-a-kind creations which will not be repeated.
In addition to the exclusive selection of designs housed by EIP PRIVÉ, the platform will also feature the services of personal shoppers. These shoppers will not only provide wardrobe and sizing expertise, but they will aid in the search for the perfect pieces of jewelry, requests for the customization of bespoke pieces, and inquiries about the sourcing of these incredible, one-of-a-kind pieces.
In addition to personal shopping and styling services, members may pre-order new releases of their personalized selection of highly exclusive pieces. EIP members are also offered additional priority services, including access to exclusive global events.
The digital platform launches today as an invitation-only service to top EIP clients of Net-a-Porter. There are further expansions of invitations, collections, and privileges expected this coming fall, including the addition of watches and a men's curation of pieces.