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This story was published before Summer 2021, when we launched our new digital experience.

A Look Back at Milan's Best 1970s Street Style

Milan refined 70s street style and solidified it as an iconic era in fashion, one we still reference for inspiration today.


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As its 70 years of illustrious history prove, the style makes a lasting impression.

Milan has always been an epicenter of fashion innovation. In the 1970s, the western world was largely in full bohemian swing, but in Italy, thanks to the number of longstanding and highly respected fashion labels that adorn the Milanese especially, an air of refinement swept over the psychedelic and rock-and-roll trends. Black materials and leather, faux and real, became central choices for major and minor designers at the time and the business attire-eqsue looks of the time (namely the emphasis on menswear, suits, and collars) have since become synonymous with Italian élan.

The 1970s was also a golden decade for the cantautori, or Italian singer-songwriters. Much of this music, like the style at the time, defied the status quo. Women began rejecting the donna oggetto ideal, one that objectifies females, and leaned into feminism. This liberation is reflected in an embrace of denim, mini skirts, and menswear.

Milan played a powerful role in how much '70s style is valued today (and will be for decades to come). As one of the top and most established fashion capitals of the world, Milan gave us a refined 70s style that has since become both classic and retro, simultaneously.

Here, we take a look at the streets of one of the most iconic fashion capitals during the '70s.

The Leather Jacket

The Plaid Pant and Denim Set

Statement Eyewear

The Boho Skirt

The Mini Skirt, Hot Short, and Crop Top

The Sweater Vest

The Wide-Brim Jacket


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