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Luxury residential buildings are all about providing high-end finishes, top-notch service, and access to amenities like a communal gym and pool. But the latest trending offer is more about exclusive access than pampering. Condos across New York City are collaborating with esteemed cultural institutions to give residents one-of-kind experiences in the art world.
Whether it's via museum-quality lobby installations or exclusive resident experiences, developers seek to incorporate the arts to lure buyers and differentiate their luxury condominiums. This has become particularly important in recent months as these partnerships begin to emerge after a long battle with COVID-19.
Recognizing the dire situation of leading institutions, a select group of buildings are doubling down on their support of these organizations. They're doing so by incorporating new art- and culture-focused initiatives that both attract potential buyers and provide much-needed assistance during this dire time.
200 Amsterdam, the tallest prewar-inspired condominium skyscraper on the Upper West Side, is just a short walk from Lincoln Center. Before the shutdown, a partnership between the sought-after condominium and performing arts center was naturally born out of proximity and desirability. However, after witnessing the immense strain of the past year, 200 Amsterdam is now intentionally expanding its partnership.
Now, all residents will enjoy a complimentary one-year membership at Lincoln Center, which offers a curated selection of exclusive perks and benefits. A clear boon for building residents, this expanded collaboration seeks to drive increased assistance to Lincoln Center, its performers, and staff as it prepares to open its doors once again.
"Since the conception of 200 Amsterdam and the early stages of its development, we believed a meaningful partnership with Lincoln Center to be imperative to provide our residents with rare and exclusive access to the center's world-class programming as well as support the institution's incredible contributions to the arts," Steve Pozycki, the founder and CEO of SJP Properties, developer of 200 Amsterdam, told Departures. "We are honored to be able to support such an iconic New York City organization and consider the partnership to be one of 200 Amsterdam's most special amenities."
Of course, they're not the only luxury building providing exclusive access to the arts. Saint Marks Place in Boerum Hill just announced a new initiative to support Arts Gowanus, a Brooklyn-based organization that supports, promotes, and advocates for local artists. The new condo will showcase emerging artistic talents within the Brooklyn community in its 6,000-square-foot sales gallery, which neighbors the development.
And we can't forget Jean Nouvel's 53W53. The developer worked with the nearby Museum of Modern Art to create an exclusive Benefactor W53 membership, which provides residents with a host of exclusive privileges and opportunities.