The Taste Index

Fashion Statement

PASSING FAD
Monogramming your cuffs and breast pockets
Such things do not equal quality.

TRULY CHIC
Monogramming the inside of your garments
Luxury is something only you and your launderer need to know about.

Collector’s Philosophy

PASSING FAD
Art for your vault
Amassing pieces solely for financial gain will leave you feeling spiritually bankrupt.

TRULY CHIC
Art for your walls
The truly great collections are a reflection of an individual’s original sensibility.

On Tap

PASSING FAD
Celebri-brews and "star" spirits
Flashy branding and endorsements do not a superb cocktail make.

TRULY CHIC
Genius brewmasters
For example, Samuel Adams founder Jim Koch, a Willy Wonka of hops, turns out brilliant seasonal brews such as the Summer Ale, a citrusy delight.

Auto Style

PASSING FAD
Aging gents speeding around in flashy Porsches
Youth cannot be bought.

TRULY CHIC
Confident women in Aston Martins
Nothing is more alluring than taste and expertise in unexpected areas.

Gene Pressman, the former owner of Barneys, and Noah Kerner are the coauthors of Chasing Cool: Standing Out in Today’s Cluttered Marketplace (Atria Books).