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Shopping in St.-Tropez

On the hunt for jewelry, wine, art and other treasures.

The golden triangle formed by the Place des Lices, Rue Gambetta and Rue Allard is St.-Tropez’s equivalent of Fifth Avenue, with Chanel, Dolce & Gabbana and Louis Vuitton among the luxe boutiques studding the area. And every Tuesday and Saturday, a maelstrom of Provençal foods, linens, shirts, dresses, shoes and handbags makes up the morning market at the Place des Lices. But dig deeper and one can find shopping treasures of every stripe—often crafted and available exclusively in this French town.

Sandals: The French novelist Colette was one of the first celebrities to buy a pair of the simple leather sandals that the Atelier Rondini has been making on the premises since 1927. Like everything else in the shop, the signature Tropézienne gladiator sandals (from $160) can be purchased only here. At 18 Rue Georges Clémenceau; rondini.fr.

Jewelry: More than 45 years ago, André Gas, fresh out of Paris’s Ecole des Beaux-Arts, walked the beaches of St.-Tropez selling his bracelets and earrings crafted from materials like plated silver and turquoise. He opened his first store here in 1971 and still oversees artisans whose work (from $50) is sold in Gas Bijoux boutiques in Marseille, Paris, Milan and New York. At Place de la Garonne; gasbijoux.com.

Vintage: Those looking to buy classic pieces from past collections by the likes of Hermès, Chanel, Prada, Gucci and Vuitton should visit Le Dépôt, which specializes in gently used haute couture (dresses, from $200), high-end jewelry, bags and accessories. At 6 Bd. Louis Blanc; 33-4/94-97-80-10.

Wine: Long before this fishing village became an international resort, wine was one of its chief attractions. Founded in 1908, Vignobles de Saint-Tropez specializes in red, white and rosé as well as homemade vin du pays. Try the Château La Moutte 2011 ($15) or the Grande Réserve 2011 ($12). $ At Av. Paul Roussel; cave-saint-tropez.fr.

Art: Any trip to St.-Tropez should include a visit to La Maison des Papillons museum, with its displays of 35,000 butterfly species curated by painter Dany Lartigue, son of famed photographer J. H. Lartigue. Much of Dany’s own work captures St.-Tropez in its storied heyday; his atelier is upstairs. $ At 17 Rue Etienne Berny; 33-4/94-97-63-45.

Lingerie: For 15 years, Frisson showcased the most elegant French lingerie—by Marjolaine and Chantal Thomass, among others—but only in Courchevel, in the Alps. Five months ago, a second boutique opened (bra sets, from $150), in St.-Tropez. At 2 Rue Jean Mermoz; 33-4/94-54-27-92.

Tarte Tropezienne: Polish-born Alexandre Micka landed here in 1945 and opened a bakery where his specialty was a vanilla pastry with cream filling. While shooting ...And God Created Woman here in 1955, Brigitte Bardot suggested he give a special name to the little cake she loved, and the tarte Tropézienne was born (tartes, from $5). It’s now found all over St.-Tropez, but the best can be sampled at Marcel et Cavazza, where the owner will wrap gift desserts in a box decorated with photos of cakes. $ At 29 Rue Georges Clémenceau; 33-4/94-97-83-53.

Men’s Swimwear Beginning with its first marine-print design, created when the founder cut a St.-Tropez café tablecloth in 1971, Vilebrequin has evolved into the world’s foremost luxury swimwear brand for men and boys. The collection includes more than 150 suits (from $150) in up to 75 vibrant colors. At 1 Rue Jean Mermoz; vilebrequin.com.

Chic Boutique: Martine Chambon, the archetypal St.-Tropez boutique, offers the latest looks (dresses, from $550) from the likes of Balenciaga, Chloé, Stella McCartney and Rick Owens mixed in with carefully selected up-and-coming talent. At 62 Rue François Sibilli; martinechambon.com.

Home Decor: For exquisite table linens (from $50), candles (from $30), candleholders (from $210) and the like, stop off at design landmark Marinette. At 4 Rue Georges Clémenceau; marinettedecoration.com.

Childrenswear: For more than 30 years, Rose Câlin has carried all the top kids’ labels—Baby Dior (dresses, from $210), Bonpoint (shirts, from $85), Tod’s Junior (loafers, from $230) and Moncler (vests, from $550), among others (shirts, from $85). Well curated, the preppy styles are a relief from the flashier looks offered elsewhere in town. At 27 Rue Georges Clémenceau; 33-4/94-54-82-54.

$ Establishment accepts no charge/credit cards or accepts cards other than the American Express Card.