A Factory-Made Sensation

Dominated by a textile plant, Savvinskaya Naberezhnaya—naberezhnaya means "embankment"—was in desperate need of a facelift. So the plant’s real estate manager rented a large portion of the facility to designers, retailers, and restaurateurs. Instantly a hot spot was born. Here, a quick guide to the new neighborhood:

  • A restaurant, lounge, wine bar, and visual sensation, The Apartment was inspired by wine bars in New York and London. At nearly 11,000 square feet, it is designed to resemble a loft and features a study, a bedroom, live jazz, a French-trained Russian chef, and a first-floor wine boutique.

  • For Bistrot, the Moscow branch of Italy’s Bistrot Forte dei Marmi, Russian director Fyodor Bondarchuk and his partners transformed a nondescript structure into a Tuscan home. The fireplace, fountain, furniture, vases, chandeliers, and 17th-century tiles are just some of the items that were brought in from Italy to recall the atmosphere of the original Italian restaurant.

  • Maisoncafé, with its French chef, French chanson performances, and striking industrial interior, feels like something right out of a Parisian quay. Bar 1171, a block away, is the perfect post-meal spot for the dancing crowd.

  • Bargain hunters, take note: Discount Center, a Century 21–style store, is cavernous—and we saw a Stella McCartney white leather jacket marked down from $1,560 to under $170. At JNBY, conceptual Chinese fashions are sold in a no-frills interior. Bosco di Ciliegi, a luxury retailer best known internationally for its distinctive Russian Olympic team uniforms, has a discount store here called Rimanenze Dolci.

  • Not bargain shopping? Igor Chapurin, a Russian designer with an Armani aesthetic, features both made-to-order pieces and prêt-à-porter. A fringed sheath in black or white, crafted from a silklike cotton, is just over $900 off the rack. Lide, meanwhile, carries A. F. Vandevorst, Dries Van Noten, and Comme des Garçons. An A. F. Vandevorst silk dress runs about $1,000.