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March 30, 2010

Blini Blitz

Served with caviar, blini—that staple of Russian cuisine—cost a small fortune at fancy restaurants. But now one can get them on the cheap—and on the fly. Following the 1998 financial crash, entrepreneur Mikhail Goncharov cashed out his appliance-and-electronics business and created Teremok, a chain of crêperie-inspired street stands, pavilions, restaurants, and shopping-mall food-court outlets in Moscow and St. Petersburg. Tastier than those served at some of the priciest dining rooms, the delicious blini at Teremok (plain or with fillings ranging from wild berries to mushrooms to, yes, red caviar) are just $1 to $10.