Plum, Beirut, Lebanon
Offerings: High fashion labels include Lanvin, Alaïa and Oscar de la Renta, along with
cult brands like Christopher Kane, Charlotte Olympia and Tsumori Chisato.
Couture Creed: “Beirut attracts tourists from the Gulf and Europe, so it’s important to keep
up-to-date,” says co-owner Raya Dernaika of Lebanon’s emerging travel
destination. “Our customer looks for designers who make her feel different and
sophisticated,” adds partner Mira Mikati.
Super-Luxe Amenity: Dernaika and Mikati routinely commission exclusive capsule
collections by collaborating with designers from around the world, including
Thomas Wylde and Imp of the Perverse.
Alternative Souvenirs: A stash of indie European labels and Repetto ballet flats
from Plum’s smaller children’s boutique, because, as Dernakia says, “kids want
to look cool too.”