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10 New Reasons to Love the Old South


© Courtesy of Billy Reid

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Refined Southern Fashion: Billy Reid

One could argue that fashion is not native to the South. One season at Billy Reid, headquartered in Florence, Alabama, the looks were inspired by hunting clothes—waxed cottons, corduroy jackets—and it seemed appropriate to shoot the collection in the Alabama woods with hunting dogs. It was summer. The woods were swampy, the dogs got lost and the models and crew spent the day chasing hounds and sweating through those waxed cottons and corduroy jackets. The photo shoot was a disaster, but the clothes are anything but, combining classic Southern ease with urban refinement in sharp jackets, knitwear, selvage denim and accessories. 114 N. Court St.; 256-767-4692; billyreid.com.

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