
Finally, a way to reach the hottest growth market of affluent spenders. The newest edition of Departures — created exclusively for Platinum Card and Centurion members from American Express — is a sophisticated and elegant guide for those who can have anything they desire.
Unlike other publications in Russia, Departures is hand-delivered to the personal managers of this highly elusive audience. Each issue centers on a special topic — ranging from international style, spa experiences, and insider destination guides to insightful features on arts and culture — for an audience who continuously seeks the best that life has to offer.
| READER DEMOGRAPHICS* | Departures | ||
|---|---|---|---|
| Age 31-45 | 68% | ||
| Married, have kids | 64% | ||
| Occupation – Company owners, top management | 64% | ||
| In the past 6 Months: | |||
| Flew first- and business-class | 57% | ||
| Stayed in a luxury hotel | 69% | ||
| CIRCULATION | 10,000 | ||
| Information based on Departures Russia reader’s profile | |||
| ADVERTISING RATES (4C / GROSS) | 1P | 2P | 4-5P |
| Full page | $ 8,844 | $ 8,402 | $ 7,960 |
| Spread | $ 17,688 | $ 16,804 | $ 15,919 |
| 1/2 page | $ 6,355 | $ 6,037 | $ 5,720 |
| 1/3 page (vertical) | $ 5,066 | $ 4,813 | $ 4,560 |
| 6-8P | 9-11P | 12P | |
| Full page | $ 7,517 | $ 7,252 | $ 7,075 |
| Spread | $ 15,035 | $ 14,504 | $ 14,150 |
| 1/2 page | $ 5,402 | $ 5,211 | $ 5,084 |
| 1/3 page (vertical) | $ 4,306 | $ 4,154 | $ 4,053 |
All gross rates are guaranteed in U.S. dollars.
Madelyn A. Roberts, Advertising Director
Departures Magazine/Centurion Magazine
1120 Avenue of the Americas, 11th Floor
New York, New York 10036
Tel: (212) 827-6407 Fax: (212) 827-6413
Email: madelyn.a.roberts@aexp.com
Maria Shumakova, Advertising Production Director
HFS, 31B, Entrance 6
U1. Shabolovka
Moscow, Russia 117162
Tel: +7 495 633 56 30 Fax: +7 495 981 3911
Email: mshumakova@hfm.ru
* Source: 2006 American Express-Russia
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