The ESSENTIALs

Average household income: $369,447
Average personal income: $170,614
Average Value of Financial Assets + Real Estate (excl. Principal Home): $2,136,202
Median age: 50 years
60% Age 25-54
57% Professional/Managerial
22% President/CEO/Owner/Partner
31% Chief Officer
87% Married/Partner
41% Have Children
62% Graduated College +
52% Male / 48% Female

Source: 2009 Mendelsohn Affluent Survey, Heads of House, Household Income $100,000+

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