The ESSENTIALs

Average household income: $318,814
Average personal income: $128,152
Average assets: $3,391,250
Median age: 51
85% Age 25-54
60% Professional/Managerial
21% President/CEO/COO/Owner/Partner
32% Chief Officer
85% Married/Partner
40% Have Children
67% Graduated College+
51% Male / 49% Female

Source: 2007 MMR

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