The Best Home Design Shops in Soho

What's new in one of New York's most stylish neighborhoods.

In New York, Howard Street has quietly become the chicest street in an area filled with branded flagship stores. Last December, Tyler Hays debuted his latest venture, M. Crow, near his famed furniture showroom, BDDW, on Crosby. It’s a quirky showcase for a variety of items, from ceramics to steak knives, all made by Hays, his family, or employees (16 Howard St.; 212-625-1797; mcrowcompany.com). British impresario Tom Dixon has set up a one-year retail residency in a historic building that, for more than 130 years, was home to the E. Vogel boot shop. In it, he’s showcasing a range of goods from small decorative accessories to furniture (19 Howard St.; 212-228-7337; tomdixon.net). Jason Miller, founder of lighting company Roll & Hill, chose Howard Street’s west end as the location for the company’s first Manhattan showroom on three floors, to display not only lighting but furnishings designed by himself and others (3 Mercer St.; 718-387- 6132; rollandhill.com). Finally, Oliver Gustav, whose extravagant Copenhagen boutique has developed a cult following, opened a small shop in the lobby of the 11 Howard hotel, with a tightly edited selection of furniture, antiques, and the best-looking potpourri we’ve ever seen (11 Howard St.; 929-400-5225; olivergustav.com).

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