Spicy Export News: Afghan Saffron

Afghanistan's devastating dependence on druglord-rigged poppy farming can be abated—by catering to the market of haute cuisine.

Opium poppies are Afghanistan’s cash crop, but Rumi Spice, a company founded by a group of U.S. Army veterans, is challenging poppy’s dominance by sourcing saffron, the world’s priciest spice, from the country and reinvesting its profits in infrastructure. Executive chef Jean François Bruel, of Daniel, in New York, was easily won over. “It’s perfect for our bouillabaisse,” he says. rumispice.com.