The Trend Report: Playing with Time

James T. Murray

Not since Salvador Dali has there been such a bold statement on the way we measure time. Franck Muller’s Take Your Time watch attempts, through the varied spacing between each hourly interval, to control how time is experienced during the working hours of 7 A.M. to 7 P.M. It’s positively…almost surreal, no? $36,000; 212-355-3736

When you look at the watch, it’s difficult to see how you might tell time at all. The outer numerals are the minutes and arranged in multiples of five (5–60); the interior numerals are the unevenly spaced hours. The time on the watch here, for example, is 11:10.

Though it may not bring back the three-martini lunch or even the postwork cocktail hour, the watch leaves a larger space between 12 and 2 P.M. and 6 and 7 P.M. so these traditionally enjoyable times seem to last longer.

The early-morning and late-afternoon work hours of 8–10 A.M. and 4–6 P.M. are separated by smaller spaces, which makes time seem to pass more quickly.